On October 21 you named two partner routes for Gatlan. One is gyms that co-brand with you, the other is trainers and fitness creators set up as affiliates. This hour walks through how each one runs, start to finish, with nothing added to your plate.
For Fabian Calvo · November 3, 2026 · Working draft for discussion
We want Gatlan to be the number one brand in men's health in the US.
Your podcast with Jamie, October 19
He goes on like the Shawn Ryan show and we get millions of people that come to the site.
Our call, October 21
Basically through word of mouth ... right now we do paid search.
Our call, October 21
Asked how you work gyms and trainers today, you said
We're not.
Our call, October 21
Our read, to check with you. Josh's media works, and it reaches patients. It does not reach gym owners, and it runs on his calendar, not Gatlan's.
Quotes from our October 21 call and your October 19 podcast, with filler words taken out.
Earned media from top US podcasts.
Running today.
Plus refer a friend on the site.
Gyms, trainers, fitness creators. Not running yet.
A private medical records system from your doctor network. Website bookings come in through the widget by API. Text referrals are typed in by hand.
Steps and quotes from our October 21 call and your October 19 podcast. Anything not said on those calls is an open question, not an assumption.
A gym that's got, you know, 5,000 members ... a co-brand with them.
In your example, members get 10% off their first order, the gym gets a share of each order, "and then we keep the patient", who keeps ordering.
It could be individual trainers that have clients ... influencers ... set up as an affiliate.
In your words, "there's a lot of different ways to skin that cat." The affiliate signup is already on your site.
From our October 21 call. The member discount and the gym's share are the example you gave, and the terms are yours to set.
| Group | US organizations | Under 20 staff | 20 to 99 | 100 to 499 | 500 or more |
|---|---|---|---|---|---|
| Gyms, fitness clubs and training studios | about 33,000 | about 28,000 | about 4,300 | about 680 | about 260 |
| Personal trainers, trainer agencies and fitness creators | No clean public count. Each one is checked for audience fit before anyone reaches out. | ||||
| Who | Who usually says yes | What they weigh |
|---|---|---|
| Independent gyms and training studios | Owner or head coach | Member results, a clinical name they trust, and a simple way to send members over |
| Multi-site fitness clubs | Partnerships director, marketing director or regional general manager | Fit with the brand, a clean referral offer, and medical oversight they can point to |
| Trainers and fitness creators | The trainer or creator, or the agency that manages them | Fit with their audience, an offer their clients act on, and a code that pays them |
US firm counts by industry code, banded deliberately, as of October 19, 2026, from the buyer map we sent you that day (gatlan-map.enquirerconsulting.com). Bands are by staff, not by members. Member count is one of the filters we set with you.
Calls with gym owners who already said they want in. Your part is the call.
Trainers "that have clients". They get a clinical name they trust to send clients to, and a code that pays them.
One yes from an agency opens a whole roster of trainers. The agency lead gets the conversation, the trainers get their own codes.
Creators with the right audience, checked for fit before anyone reaches out. Each gets a page in Gatlan's style, so every consultation they book shows up against their name.
We optimize your physiology for peak performance in the boardroom, the gym, and at home.
gatlan.com, About
The affiliate signup already on your site. Outreach brings the right trainers and creators to it, rather than waiting for them to find it.
The partner lists, the offer in Gatlan's voice, the outreach by email and LinkedIn, and a page for each partner.
We run it live for four months. Replies are read and routed, and partner calls land on your team's calendar.
Then it is handed over. The lists, the pages, the copy and the playbook stay with Gatlan.
What Ben said on October 21 still holds. This "would not require any extra effort from yourself." One point of contact, and nothing new to manage.
Built around the partner route only. Nothing here touches your other companies or your existing patient journey.
Sponsor outreach for the Superhuman AI newsletter, plus an interactive media kit.
Outreach for RW Martin, sent in its own team's names.
interested replies in one week. We have achieved this on our own outbound, October 12 to 18, 2026.
A record of what we have done, not a forecast for Gatlan.
You see it working in front of you, and everything we build is yours at the end.
Interested replies to our own outbound, one per person, October 12 to October 18, 2026, read October 18, 2026 (ECG reply records).
| # | Question | Why it matters |
|---|---|---|
| 1 | Is Gatlan where you want the growth this year, or has anything moved since October 21? | Sets the scope around the right business. |
| 2 | Has any gym or trainer partnership started? What came of it? | We build on what has worked and leave out what has not. |
| 3 | When a gym sends someone, what is that patient worth to you over a year? | Tells us how many live partners make this worth it. |
| 4 | Is the member discount and gym share the offer, or still open? | The offer is what the outreach puts in front of owners. |
| 5 | Who on your side takes a call with a gym owner who wants in? | Partner calls go straight onto that person's calendar. |
| 6 | Any gyms, trainers or chains you already talk to, so we leave them out? | Nobody you already know hears from us cold. |
And one for the next step. Who else decides on this with you, and should they join the next call?
Pick the hour before we finish today, and the proposal is built around your answers.